Our Story

Custom Homes, Renovations, Additions Contractors in Tampa Bay Florida

Southerlyn Homes was founded by husband and wife team, Brett and Ashley Russell.

Brett is a Licensed Contractor with over 10 years of residential building experience. Before founding Southerlyn Homes, he successfully built and renovated homes in South Tampa, St. Petersburg, Belleair Beach, Seminole, Riverview, Redington Shores, and Odessa.

Ashley is a licensed Realtor and brings over 10 years of business and finance experience to Southerlyn Homes.

The name ‘Southerlyn’ represents Brett and Ashley’s Southern roots and favorite style home to build – ‘Southern Coastal’, as well as a tribute to their oldest daughter, Rozalynn.

Why Choose Southerlyn?

Brett and Ashley have a passion for working with clients and walking them through every step of the design and construction process.

Custom designs and warm, personalized attention.

Smiling couple standing in front of a house with an American flag.

We have loved working with Brett and Ashley on multiple home renovation projects! We have found them to be nothing but professional, responsive/communicative, creative, high-quality professionals and just all around nice people. Highly recommend!

-Stephanie D.

Who We Are

Our Mission

At Southerlyn Homes, we elevate everyday living through personalized, boutique home-building experiences that honor each client’s lifestyle, legacy, and dreams. Every home is a one-of-a-kind expression of craftsmanship, integrity, and innovation.

Our Core Values

We are guided by principles that shape our work, our culture, and our client relationships:

  • Faith & Family – We prioritize a family-oriented, faith-rooted approach to both life and business.

  • Honor – We act with integrity and respect in every interaction.

  • Excellence – We deliver quality in every detail and never build the same home twice.

  • Transparency – We believe in clear, honest communication with our clients and our team.

  • Ownership Attitude – We take full accountability for our work, communication, and results.

  • Teamwork – We collaborate with humility and mutual support to bring each home to life.

  • Innovation – We embrace creativity, problem-solving, and the courage to build outside the box.

Where We Build

Tampa Bay, Clearwater, St. Petersburg, Florida.

Mural with 'City of Tampa' on brick building wall
Rainbow over a beach with a pier, palm trees, and people in swimwear.
Modern waterfront building with palm trees, people walking on a wide promenade, ocean on the right, blue sky.

Residents of the Tampa Bay area enjoy both a laid-back beach lifestyle and the amenities of a large metropolitan area, including professional sports teams, museums, and an array of entertainment and dining options.

The Tampa Bay metro area is a sprawling and diverse region that encompasses three cities – Tampa, St. Petersburg and Clearwater – each with a distinct personality.

The region is experiencing unprecedented growth and offers many new build sites in each community.